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First Beverage Buys Two Warehouses For Keg 1

Beer Marketer’s Insights:

Two new angles in consolidation have found they can work together. First Beverage Capital, “focused on becoming the top provider of capital to the beverage industry through sale-leaseback transactions,” bought warehouses in Odessa and Alpine, Tex that formerly belonged to Permian. Permian, a 2-mil-case Miller/Coors distrib, is first distrib bought by Keg 1, comprised of “11 leading primarily Miller-Coors distributors focused on the strategic acquisition of beer distributorships.”