Beverage Business INSIGHTS:
Exhibitors on National Beer Wholesalers Assn’s expo floor reported ample # of tirekickers among beer wholesalers anxious to diversify mix further beyond premium beers and their weakening long-term trends. Tho few NA brands enjoyed continuous throngs viewed at craft brewers pavilion, most reported solid base of interest. “Busiest booth I have ever worked” declared Dan Holland, ceo of cap-activated functional line Activate. “We were so busy, if it did not deviate from our launch strategy I think we could have opened the country.” He cited great interest from still-unassigned regions of Midwest and Northeast, adding: “Based on the turnout I think we will solidify the Southeast by the end of this year, depending on how fast we can launch.” Dan cited even split in interest between once-skeptical Bud houses and MillerCoors houses.