Craft Business Daily:
Spain’s Mahou San Miguel, who three years ago announced a 30% minority stake purchase in Founders Brewing Co. in Michigan, has invested in another American craft brewer: Colorado’s Avery Brewing Co.
Mahou San Miguel is coming on “as a minority investor and long-term strategic partner in the brewery,” per announcement.
First Beverage Group is serving as exclusive financial advisor to Avery Brewing Co. in the transaction. The deal is expected to close in January 2018.
“Investments will support Avery Brewing in their recognized obsession for the highest quality craft beers, innovation, distributor and retailer relationships, customer experiences, and strategic growth.”
Avery founder Adam Avery said he and his father decided two years ago that “in order to fulfill our vision of the new brewery and all of Avery Brewing’s potential, it made a lot of sense to seek a partner.”
Their criteria for the “perfect partner?” “Minority investor, privately held and family-owned entity, long-term investment, strategic advantages, and good people with shared values,” said Adam. “Mahou San Miguel emphatically checked all of those boxes for us and is our ideal partner for continued growth, remaining faithful to our beers and our culture.”
Mahou San Miguel CEO Eduardo Petrossi said the alliance, “between two family companies, has been possible thanks to the passion we share for beer and tradition, and that we have similar values.
“We share the commitment with the communities in which we are present, our long-term vision, concern for the development and well-being of individuals and our aim of doing things right, placing the consumer always at the centre of our decisions. Avery Brewing stands out due to the excellence of its beers, recognised on numerous occasions, with a focus on tradition, but also innovation, ingenuity and creativity.”