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Bill's Beverage Blog

Gin is In

I was at a National concert at the Hollywood Bowl this fall and the band started with their new classic, ‘Nobody Else Will Be There’, with this early line: “Meet me in the stairwell in a second / For a glass of gin.”  And sitting there in my seat that night and listening to those […]

The Magic Factor

In today’s hyper-competitive and crowded beverage world, there are a few entrepreneurs who clearly have a kind of magic pixie dust.  Beverage people I have been speaking to recently understand this and nod their heads.  It’s hard to define, but you know it when you see it.  It’s not scientific, it’s purely qualitative. These are […]

The Lessons We Keep Learning

The article called “What Not to Do” was first published in February 2004, about six months before I started to plan to launch First Beverage.  The article details the 17 most common mistakes that start-up founders commonly make according to serial entrepreneur John Osher and the five things Osher believes every entrepreneur must do to […]

Alc to Non-Alc to Healthy?

Some of the more interesting recent beverage news has come from reports that Diageo bought a non-alcoholic brand called Seedlip in the UK and ABI’s venture fund purchased the low-alcohol kombucha brand called Kombrewcha.  ABI’s venture fund has also reportedly been looking at several other non-alcoholic investments. Why are they doing this? Are the alc […]

The Cycle is Getting Shorter

It used to be that the cycle for beverage brands, from founding to sale, took decades.  It took years of development, small sales, few team members, and deliveries out of station wagons. It took more than a decade for brands like vitaminwater and Honest Tea to reach their exits.  It took hand to hand combat […]