Beer Marketer's Insights
August 12, 2009
MONARCH'S $50 MIL WAREHOUSE AND CORPORATE HQ OPENS
Yep, $50 mil, perhaps a record for a new beer distrib's building
(and way up from $35 mil originally announced, mainly because of
Verticue system, INSIGHTS understands). Monarch, a 15-mil+ case MC
distrib in Ind (run by NBWA chairman Phil Terry) has just opened
its state-of-the-art 500,000 sq ft facility on 93 acres, which it's
calling "the largest combined beer and wine center under one roof."
Recall, new warehouse funded by First Bev Capital.