Joth Ricci, who in Apr moved from running Jones Soda Co to post as mgg dir of operations at investment shop First Beverage Capital, has been named to board of key First Bev holding, Activate Water marketer Rising Beverage Co. He joins First Beverage's Bill Anderson and Michael Wong on board. Joth, who earlier was gm at Columbia Distributing, joins Activate prexy Dan Hollander (ex-Mission and Haralambos) as wholesaler vet involved in rollout of brand that has positioned itself to channel as uncommonly wholesaler-friendly.