Beverage Business INSIGHTS
April 20, 2011
With O Water Stabilized, Founder First Joins First Beverage Group
Tom First, who says his O Water is now cash-flow-positive after
being folded into investor/distributor Polar Beverage (BBI, Apr
12), has moved on to role as co-managing dir of First Beverage
Group, where he will be involved in both Beverage Intelligence
Group consulting arm and First Beverage Ventures vc arm seeking
investments in early-stage bevcos. Tom, whose first entrepreneurial
fling involved co-creating Nantucket Nectars fresh out of school,
takes role among brain trust that includes First Beverage founder
Bill Anderson and distribution vet Joth Ricci. At O Water, sales vp
Chris Kinch will succeed First in running O Water.