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Bill's Beverage Blog

The Cycle is Getting Shorter

It used to be that the cycle for beverage brands, from founding to sale, took decades.  It took years of development, small sales, few team members, and deliveries out of station wagons. It took more than a decade for brands like vitaminwater and Honest Tea to reach their exits.  It took hand to hand combat […]

The Right Shoe First

When I had surgery on my right knee in 2013, I found it extremely painful for the first six weeks after the surgery to cross my leg and put the sock and shoe on my right foot.  I made a mental note and developed a personal mantra of sorts, “do the right shoe first,” and […]

The Consumer Rules

What’s been apparent for years in other industries is now becoming more and more clear in the beverage industry, and it’s this simple new rule:  it’s the consumer who’s deciding these days. It used to be the major suppliers had much more control.  Big advertising budgets were set, and there wasn’t all that much competition. […]

It’s Just Starting

Read Steve Hindy’s op-ed article in the New York Times ( and you can tell that the debate about the state of the three-tier system is a long way from being over.  Hindy, the founder and President of Brooklyn Brewery, articulately points out the extreme hurdles that small brewers face in setting up distribution networks […]

David v. Goliath

Reading the excellent new book by Malcolm Gladwell, David and Goliath, I couldn’t help but think about the state of the beverage industry and particularly the impact that small brands are having in every single segment, from craft beers to raw juices to hand-crafted mixers. Gladwell aptly describes the ‘advantages of disadvantages,’ all the good […]